Atelier Brand Identity
A refined identity and website for a fictional design atelier inspired by traditional Sadu weaving.

The brief
A contemporary atelier wants an identity that honours Saudi craft heritage without feeling nostalgic, and a website to present its collections and commissions.
Design direction
A geometric monogram derived from Sadu patterns, set against ivory and terracotta. The website uses the pattern sparingly, as a thread that ties pages together.
Key features
- Bilingual logotype and monogram
- Stationery and packaging system
- Collection and commission pages
- Brand guidelines for consistent use
Services involved
Palette
- #9A4E33
- #FAF5ED
- #20211E
- #A17A40
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